Skip to main content

How Good Is Your Elevator Speech

A recent blog at quicksprout.com spoke of a professional who moved into a high-rise condominium.  His suite was on the top floor with other high income people.  He was forced to interact with people as he and they moved about the complex.  The blog discussion is about how much business he generated with these interactions. Although the blog was discussing the influence of perceived affluence it was noticeable how the interactions between professionals were what generated the business.  It was possible for the author to have that “elevator speech” at any time.



This is an example of how important it is for us to be able to answer the questions we are commonly asked about our profession. We should be able to be comfortable, entertaining, and informative with our answer. The term often used for this is “elevator speech.”

Comfortable

A good “elevator speech” should be well rehearsed.  By repeated recitation we become more comfortable with the wording, cadence and timing of the speech.  The wording does not need to be intended to impress, but rather to be comfortable to say.

Entertaining

A good “elevator speech” will invoke humor, concern, or any emotion.  Humans identify quickly when emotionally engaged.  When we see others have a physical reaction in the form of a chuckle, an expression of compassion, or even sadness (if appropriate) we likely have the attention of our audience.

Informative

The purpose of our “elevator speech” is to inform.  This should include three pieces of information.

  • The problem you solve
  • The solution you offer to the problem
  • The primary benefit of your solution

Many professionals represent several solutions to several problems.  Choose one that is most profitable.  Create and rehearse the “elevator speech” for that.  When complete mastery is attained, move on to the next solution you represent.  Keep doing this until you run out of problems to solve.

It takes work to make the perfect “elevator speech.”  When the work is put in the results will show.  The goal is to make the “elevator speech” mentally sticky.

Comments

Post a Comment

Popular posts from this blog

Networking with Clarity: Demystifying the Curse of Knowledge

Unveiling Strategies to Communicate Effectively and Build Strong Relationships Let’s embark on a journey of self-reflection and empowerment to tackle a powerful force that often hinders our networking efforts - the Curse of Knowledge. By understanding its impact and committing to continuous improvement, we can unleash our networking potential like never before. So, let's conquer this challenge together. Becoming Aware You may be curious about the Curse of Knowledge and its relevance to networking. Picture yourself at a networking event, enthusiastic about forging connections and exchanging ideas. As you engage in conversations, you naturally tap into your industry expertise, utilizing specialized jargon and drawing from your extensive experience. You assume that others will easily comprehend your message. However, there's a significant challenge – they often don't. This phenomenon is known as the Curse of Knowledge. Thanks for reading! Subscribe for free to receive new post...
Post a Comment
Read more

Exponential Power of Professional Networking: How Connections Catalyze Professional Growth

 The Untapped Potential of Your Professional Network When it comes to professional success, there's a force more powerful than talent or experience alone - the power of one's professional network. Networking isn't simply an add-on to our professional lives; it's a fundamental element that drives growth and opportunity. Below, we explore five key principles that demonstrate the exponential power of networking. 1. Compound Effect: The Snowballing Power of Regular Interactions The compound effect is the principle that small, seemingly insignificant actions can accumulate over time to produce significant outcomes. In networking, this might mean having regular interactions with contacts or consistently reaching out to new people. Consider Jane, a software developer. Jane set aside time each week to participate in online forums, contribute to open-source projects, and attend industry meetups. Although each activity seemed small on its own, over time, Jane's reputation gre...
Post a Comment
Read more

How to Leverage Your Contact List

How to Leverage Your Contact List Four Steps to Transforming Your Contacts into Opportunities Are you aware of the dynamite sitting in your pocket? Have you ever wondered about the immense potential of your contact list? The opportunities you hold are mind-boggling. The wisdom you can unlock may leave you speechless. The people you wish to meet are only a phone call away. In truth, you have no idea about the individuals your contacts might know. Looking for a job switch? Know someone who is? Prepping for a big presentation or a key business meeting? Need to increase your customer base? Is there a key decision-maker you wish to get in touch with? Most of these challenges can be solved with a simple introduction. Your future is within reach. All you need to do is utilize it. The first step is often just leveraging the network you already have. Here are four simple but effective steps to unlock the potential of your contact list: Bridge the Gap:  Understand the needs of others and mak...
Post a Comment
Read more